Generating Leads + Growth Strategies

The best way to begin generating membership interest is to tap into your local network and provide hard hat tours/tours of the space! We’ll also utilize the networks of those on the membership committee to reach target demographics.

Social Media Marketing + Paid Advertising Plan

• Working with Workshop Digital to run membership and private events ads across Instagram and Facebook (social media playbook), as well as paid search and display ads on Google (this includes geofencing certain areas with targeted ads)

• SEO- optimize website for search and conversions

• Direct Mail - invites to special events + Open House invite to non-members

• Video Content - filming brand video in-House for promotion

• Advertising

• Branded Gear - building awareness via t-shirts, mugs, bags, etc.

• Reciprocity partnership using Sonato platform

Member Referral Program

Current members receive $100 off their next month dues while new members receive a $100 f&b voucher to spend in their first month of membership. Full referral program details here.

Corporate Outreach

The Membership Sales Manager for each house will network through community events, local board involvement, direct email campaigns to HR representatives of local businesses (banks, gyms, apartment complexes) and optimizing current member connections.

A number of promotions can also be utilized when looking to increase memberships after initial opening phase:

• Hospitality industry promotions

• Yearly targeted promotions during nationally recognized weeks

• Nurses/Teachers/Hospitality/Admin Professionals