
Private Events at Common House
Meet the Team
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Bailey Leitch
OpCo Events Director
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Shannon Kontanolis
Director of Events, Charlottesville
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Liz Arline
Director of Events, Richmond
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Savannah Shugart
Director of Events, Chattanooga
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Angela Kwon
Events Manager, New Orleans
Our private event spaces are imbued with historic design elements that reflect the personality of each individual location (no two spaces are alike). Venues are open to members and non-members, and are supported by our impressive all-inclusive services and furnishings. We custom tailor our dining, bar, and seating options for any need, minimizing client costs and efforts.
Ethos: The Common House events team strives to bring dynamic, personalized and exceptional events to life for our members and non-members alike. Our special brand of hospitality sets us apart from other venues, making each client feel prioritized and important. Our team aims to build trust with local vendors, venues, external communities and internal FOH/BOH teams. Communication and flexibility are essential to the department's objective to bring seamless, extraordinary moments to life.
Purpose: To execute events with the highest level of hospitality, showcasing the Common House brand and delivering quality service to our member and non-member guests.
Private Events Organizational Chart
OpCo Events Director
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UNIT LEVEL
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Director of Operations
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General Manager → Director of Events → Chef de Cuisine → Director of Membership → Programming Manager
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House Managers → Bar Manager
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Event Coordinator → Event Captain
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Concierge → FOH Staff → BOH Staff
Glossary of Key Terms
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Banquet Event Order (BEO)/ Event Details: the document that holds all the information pertaining to an event. It is created and edited in TripleSeat by the Director of Events only. It is used to communicate with and confirm event details with the host and front of house/back of house teams at Common House.
Beer and Wine Only Bar: includes 1 standard red wine, 1 standard white wine, 1 standard sparkling wine, and 3 beers. The options are the same as the standard bar options, just without liquor.
BEO Meeting: Weekly meeting between events team, programming, BOH, FOH and concierge to go over details for all upcoming events/programs in the house over a 2-week period.
BOH: Back of house staff including kitchen, pastry, and sanitation teams
Booked/Definite: is a lead that has been converted and has both signed the event contract and paid the event deposit
Cash Bar: event guests pay for their own drinks by card or cash
Closed: is a completed event and all final payments have been received
Cocktail style menu: A food presentation style of multiple server led stations for guests to try multiple different items. Most similar to a buffet, but individual servings are appetizer sized. Can be appropriate for a relaxed wedding reception or other social gathering
Contract: the legal document that lays out our policies and procedures for the client to review and agree to. This document must be signed by the host in order to be considered a booked/definite event
Converted: when a lead comes through (via email, website, phone, etc.) and it’s then added into the TripleSeat calendar
Corporate Meeting: a type of event hosted by a company or organization that has a meeting/presentation component; no alcohol
Corporate Social: a type of event hosted by a company or organization that does not have a meeting/presentation component and typically serves alcohol; but does not have to
Event Binder: Physical three-ring binder kept at the concierge desk with most recent BEOs printed for future events, as well as any printed materials needed for the event (signage, menus, etc.) and a floor plan
Event Revenue: the event subtotal (room rental + food totals + beverage totals + any other charges on the event) + service charge (20% on the food and beverage totals). Or, another way of looking at it is everything except taxes
Family style meals: A food presentation style consisting of platters for all items (protein, veggie, starch) placed in the center of each table for guests to serve themselves
Floorplan: PDF document attached to all BEOs showing where tables, chairs, bar, dessert, A/V should be set-up in the venue.
FOH: Front of house staff including servers, bartenders, concierge, etc.
Guaranteed Guest Count: At the time of contract signing, the guaranteed guest count is no less than 15% of the estimated guest count. For example, 100 guests estimated means the host is responsible for a minimum of 85 guests regardless of RSVP’s, changes, etc. Only the covid clause could trump this.
Internal: notes about the event details that are not visible to the client. They are only visible to Common House teams
Invoice: the document that outlines the cost of the event, when payments are due and what payments have been made
Kitchen Notes: notes about the event details pertaining specifically to the kitchen such as dietary restrictions, food timing, food allergies, specific changes to the menu, etc.
Lead: initial client event inquiry; can also be referred to as new event, inquiry, inquirer or new lead that is added to TripleSeat
Lost/Turned Down: is a lead that does not move forward with booking for any reason
MOD: Manager on duty
Notes: the document that pulls all information for Common House teams to execute an event. This contains all the information that a client can and can not see and is used for BEO and printed in the Events Binder
On-Consumption Bar: one running bar tab throughout the event that our bartenders track. This is added to the host’s final invoice. The bar options for a consumption bar are the same as for a standard bar.
Plated meals: A food presentation style that individually plates single portions of protein, veggie and starch. Typically has a guest count maximum and should always be approved by Chef before confirming with the event host
Premium Bar: includes premium liquors and 1 premium red wine, 1 premium white wine, 1 premium sparkling wine, and 3 beers. This is more expensive than the standard bar
Proposal/Estimate: the document that has basic information about the event and how much it may cost. Sent in the early stages of planning prior to the contract.
Prospect: is a lead that has been converted after a call or tour, but you are unsure if they will book
Setup: the part in the BEO that contains the event timeline, floor plan, AV/tech, and other miscellaneous details that the host can see
Social: a type of event hosted by an individual, not in relation to a business, that is typically for something social and fun; usually serves alcohol, but does not have to
Standard Bar: includes rail liquors and 1 standard red wine, 1 standard white wine, 1 standard sparkling wine, and 3 beers. The standard bar options are also what we use when the bar is on consumption
Tentative: is a lead that has been converted and they have verbally confirmed to you that they are moving forward with booking the event
Ticketed Bar: host purchases a certain number of tickets to be distributed to their guests to use for drink tickets. Ticket cost is dependent on the bar offerings.
Timeline: includes detailed information about an event like start time, end time, VIP guest arrival, food timing, etc.
TripleSeat: event software used at Common House that tracks all leads, prospects, proposals, definite/booked events, etc. The software also houses all signed contracts and all event payments are collected through this system.
Wine dinners: Personalized, small scale multi-course custom dinner with wine pairings that occur in a private room
Metrics + Reporting
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below are the general topics to discuss every week with the team; example metrics are plugged in
Events Info and Tracking; link your specific house’s Event Pacing Report
Total Booked Revenue (by year)
2022 - $920,627 (58% of yearly goal)
2023 - $309,294 (18% of yearly goal)
Q2 Focus (63% booked for quarter)
April: 107% to goal
May: 59% to goal
June: 33% to goal
Total April Leads: 12 leads
Prospect Events: 22; $160,257 (potential revenue)
Tentative Events: 2; $4,780 (estimated revenue)
Booked Events this month: 5 ($25,358 in estimated revenue)
Booked Events in the month for the month (April): 4; $11,235
Upcoming Events:
Crouch Wedding Welcome Party 4.8
Hudgins Wedding Celebration 4.9
Other Notes: We are at 72% of our goal for April; courtyard cleaning to take place next week
Client Feedback: “Thanks so much! We had a lovely time at Common House last week. Thanks for making it so easy!” - Robin's Foundation All Day Meeting
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When presenting your slides during the meeting, don’t read word for word off the chart of details, but only what is significant to the month and why
Hit each graph and explain each time how to read it and what it means
Give a quick summary at the end of the execution slide for what happened this month (leads/bookings/execution) and pacing for the year/next with bookings.
The Private Events team will generally have three slides covering the following topics:
LEADS SLIDE (4 ITEMS)
Lead Details: # of leads, # and % of proposals sent, # and % of leads still pending, overall average lead time, CM avg lead time, CS avg lead time, S avg lead time, % of member leads, highest source of leads
Be sure to highlight any stand out numbers you want to share (don’t just highlight the same thing every time)
Lead Comparison Graph: once you have three years of historical data, this graph will transition to YOY. Until then, show the last 12 months + this month (at most). Be sure to include the #
Type of Event Inquired Graph: have all ‘social events’ in different shades of green so it is easy to see the total of social events, CM should always be red, CS should always be yellow
For social events, include different categories for “wedding”, “rd/wp”, ‘birthday party”, “shower”, “other” at minimum
Leads Lost Reasons: include everything you have info on (date availability, programming conflict, covid, aesthetic, menu options, etc.)
BOOKED SLIDE (3 ITEMS)
Booked Details: # of events booked this month, projected revenue from booked events, average booking time, average lead time, S lead time, CS lead time, CM lead time, % member booked events, highest source of lead that booked, revenue booked in this month for this month
Be sure to highlight any stand out numbers you want to share (don’t just highlight the same thing every time)
Type of Event Booked: Have all ‘social events’ in different shades of green so it is easy to see the total of social events, CM should always be red, CS should always be yellow.
For social events, include different categories for “wedding”, “rd/wp”, ‘birthday party”, “ shower” “other” at minimum
Projected Revenue from Events Booked Graph: Once three years worth of data is available, include two graphs (one that shows YOY for each month and one that shows the last 12 months + current month)
If the club is newer, only include the 12 months + current month graph
EXECUTED EVENTS SLIDES (4 ITEMS)
Executed Details: Total revenue for the month in executed events, # of events held, average guest count, total guests, % member hosted events, average food spend, average bev spend, average rental spend, average actual (f+b+r), avg spend pp, average lead time for each S, CS, and CM
Be sure to highlight any standout numbers you want to share (don’t just highlight the same thing every time)
Revenue by Type of Event: Graph showing the amount of $$ received for each category of event (CM, CS, S)
Revenue Comparison Graph: Once 3 years worth of data exists, include YOY graph. Until then, show the last 12 months (going back to that same month 1 year ago) at the most
Projection (goal) vs. Actuals: Create a chart that shows what the goal was for the month, where we came in and what the percentage was. Also, include the total actuals for the current year and the following year (with percentages)
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Document linked here for reference. Make sure to bookmark to your browser!