The Director of Events will work in tandem with the Events Director (OpCo) and Director of Operations to accurately price venue spaces based on size, capacity, and comps.

• CH Pricing + Capacities Master

• Event types (corporate vs. wedding) may also influence pricing, as well as peak, regular + non-peak seasons

• Discounts: members will receive a discount on the venue rental fee based on a number of different criteria and will be agreed upon pre-open for each unit level

• Any pricing changes should be approved by the OpCo Event Director

Comp analysis for each CH location helps us understand how our business will impact the community and vice versa. It’s also an incredible way to understand how to partner with other venues for client recommendations based on capacity, vibe or availability. We always want to be viewed as a venue that supports other businesses in town! See current analyses below:

CH Richmond Event Analysis

CH Charlottesville Event Analysis

CH Chattanooga Event Analysis

An events brochure is a sales tool used by the Director of Events when emailing initial leads or conducting outreach. Internal comms team and events team will work together to create this PDF that can then be attached to emails and linked on our website as each house launches.

• CH Richmond Events Brochure

• CH Charlottesville Events Brochure

After the Director of Events has been on-boarded, we encourage them to reach out and meet as many local vendors (specifically in the wedding industry) as possible to pitch our new venues and educate them on Common House branded events. These vendors should be local planners, photographers, florists, DJs/bands, etc.

A preferred vendor list is a fluid document that can start to be assembled after networking has begun/the first few events are executed at the house. These vendors should be high quality and, ideally, offer client referrals or discounts to CH hosts.

Depending on the house set-up, it may be encouraged to only allow certain florists and A/V techs for wedding events so that we are working with trusted vendors to avoid miscommunications on an event day.

Leads can come through in many different ways, from direct phone calls to emails, to website form submissions and even venue websites like The Knot or WeddingWire. Below are some tips on how to timely respond to leads and get the most out of these potential client interactions.

Call or send first email

• If able, give a phone call first (especially if they requested a phone call or made the inquiry by phone).

• If they answer, give an overview of Common House and ask them questions to learn about their event. Add notes to the ‘Internal’ portion of the BEO or ‘Notes’ tab in Client Profile

• If they don’t answer, leave a brief message and let them know you will be following up this voicemail with an email

Linked here are initial email response templates to use based on the amount of information shared in the initial inquiry.

Send follow up email 3 days after initial email is sent

Send follow up email 3-7 days after second email

Change lead to lost or turned down if no response after two weeks from initial inquiry

• Be sure to put the reason why (if you have not heard from the client at all select ‘no response’)

Once contact has been made, be sure to change the event to prospect status; a lead is converted to a ‘prospect’ after an initial conversation or tour has been completed and the client has requested an event proposal.

Once hired, ensure you have access to the following internal systems:

• TripleSeat

• Square

• Sonos

• Slack

• Radios

• Paperform

• Wedding Wire + The Knot