Monthly Attendance Goals

  • Unique Member Engagement

    Each house has a unique member engagement goal for the month and the quarter. This is part of the Month in Review reporting. Goals will be set based on previous houses for opening and adjusted as we have historicals for each house.

  • RSVP Tracking

    We track goal versus actual RSVPs of every program. The goal RSVP is based on the minimum number of people needed to make the program feel good for the members, partner and to fill the space.

  • Occupancy Goals

    Each house should have a SOP Programming Setups Doc for internal reference that covers most recurring event floor plans with rain plans and guest count scenarios (CH2 example linked here).

Programming Attrition

For free programs with limited space, we need to reiterate in the promotion that room is first come, first served.

For paid programs with limited space like F&B focused where reservations are taken via programming and not dining, additional confirmations for payment, allergies + party size are required.

  • If RSVPs don’t show, it’s a quick rearrange/breakdown.

  • Beverage programs: overbook by 5 and if there is a waitlist beyond that, create a second seating on the same night (with an hour between to account for overflow) or have beverage team pour based on size of class versus how many anticipated.

  • For programs with an occupancy goal of 25-30, overbook by 5.

    • Ex. makers classes tend to have more attrition than other programs but are also very popular.

    • If the programming partner in this scenario is buying supplies based on the goal number of RSVPs, have them buy 5 additional to be safe. As mentioned above, it is preferable to pay the partner based on the class not the number of attendees because of thisDetailed conversations should take place during BEO or weekly F+B/Programming meetings about anticipated overbookings and how much of the finite thing we have (like wine/spirits).

Have back-up floor plans or run of show details in case a more flexible room set-up or extra printed items are needed.

Prioritize day-of, in-person or email inquiries over working off an older waitlist (but generally avoid a waitlist).